The Best Ways of Speeding Up Your Mobile Website
Written by Raluca Crasuleac
05 June 2018
Does your business have a mobile website? If it does, then congratulations! You are now one of the many website owners who recognize the importance of mobile these days. Considering how some webmasters don’t pay enough attention to this, we can honestly say that you have seen the light.
Then again, seeing the light when it comes to paying more prominence to mobile isn’t such a hard thing to do, not when the number of mobile users has long surpassed that of desktop. And with Google launching its Mobile First Index in March, it’s only a matter of time before the majority, if not all, of the world’s webmasters decides to create mobile versions of their websites to improve their chances of ranking better in the search engine results pages.
If the web geeks keep in mind the constantly on-the-go mentality of people who do their Internet browsing on their smartphones and tablets, then they should also do their best to make their sites load fast on mobile. So here we go with some tips to help you make your mobile website as fast-loading as possible.
Steer clear of large images
It goes without saying that a mobile website which has to load huge images every single time someone accesses it will be a slow-loading one. Obviously, to speed things up, you have to get rid of the large images which occupy a lot of space on your website. Use compressed images instead. Scale them specifically for mobile as well. Cutting back on the images is also a good solution. Some even go to the extent of doing away with images on mobile completely and just retaining the website logo or some very important graphic. Do any of that, and you will see your mobile speed get an upgrade.
Redirects may have their uses, but they also tend to slow down your site because the server takes some time to find and retrieve the requested original document that no longer exists in the original link. In most cases, this process takes several seconds. If we put the fact that most users expect mobile pages to load within three seconds or less into consideration, your mobile user could be gone by the time the server finds and serves up the requested document.
Check your pages for redirects, and if you see that there’s one too many, get their numbers down.
Keep the web design simple yet tasteful
All webmasters want their site to look as attractive as they want it to be. After all, a gorgeous-looking website does catch attention and draw in people. However, lavishly-designed websites require a lot of code, and we all know how all those codes can make your site heavier and therefore slower to load, especially on a mobile device.
Keeping your web design simple can make your site lighter and load faster. However, simplicity doesn’t mean your mobile site has to look extremely spartan. If you use an all-in-one website builder like Ucraft, you can create web pages that carry simple designs but look absolutely smashing at the same time.
Minimize the use of custom fonts
Activate browser caching
Mobile web browsers have come a long way since the early days of using smartphones and tablets to access the Internet. Mobile browsers can now save web data for later use on the mobile devices themselves. All you have to do is activate browser caching, and it will “remember” your pages well enough to serve them up faster when a mobile user clicks on their links.
Ride the AMP bandwagon
One great way of making a website look great, perform admirably, and load incredibly fast regardless of device or distribution platform is to activate Google’s Accelerated Mobile Pages project (AMP) on its pages. With its use of ultra-minimalistic HTML, AMP can cut the loading time of any given content on any given page. More and more websites are now using AMP, and you should do the same too if you want a speedier mobile site.
Keep your signup process streamlined
It boggles the mind how some websites make their users jump through a lot of hoops just to sign up for whatever it is they’re offering. More often than not, their signup process takes six to seven steps before a user can actually sign up. Not only is it annoying, but it also slows everything down. If you streamline the entire process to about three to four steps, you will be cutting down on the code. That will surely make your potential customers happier.
Do some “Minifying”
There are thousands upon thousands of characters in your website’s code, and some of them may be completely redundant and therefore unnecessary. They can be removed in an act popularly known as “minifying.” Your site will be so much lighter and faster if you minify your code, so if you know coding, minify your website as soon as possible. If you have no coding expertise whatsoever, you can always use any of the minifying tools available online, or you can get someone in your web development team to do it.
As mentioned earlier in this article, the Google Mobile First Index has already been rolled out. Whether or not a search is done on a mobile device or a desktop computer, Google will now base its rankings and search listings on mobile websites. With that in mind, it’s imperative to make your mobile site as competitive as it can get. Your mobile website should be fully optimized, and boosting your website speed is one of the factors of mobile SEO. That means a well-optimized website is also a speedy one, whether on mobile or on desktop.
We hope the tips above can help you get started on speeding up your mobile website. However, before you make any changes, it would be prudent to test your site speed first by using Google’s free PageSpeed Insights tool. This tool may only work page by page, but it can give you enough data about your mobile site’s performance, and that should give you an idea what needs to be done to speed up things on mobile.
About The Author: Raluca Crasuleac is the SEO Manager at SEOPhoenix.net, an SEO company that helps businesses grow their revenue and achieve long-term success through cutting edge internet marketing. When not in the office, Raluca enjoys gourmet cooking and traveling with her dog.