How To Prepare Your SEO For The Holiday Season
With more than the apparent increase in sales during the holiday season, combined with the fact that today almost every shopper is mobile-savvy which will boost those numbers even further, a proper preparation for the most wonderful time of the year presents quite a lucrative opportunity.
13 November 2018
What Artificial Intelligence Can Do for Marketing
The world of marketing has transitioned to a far more tech-focused business model in recent years. What began with simple additions to the marketing toolkit, such as social media and Google ads, has been transformed by the wide adoption of technologies such as virtual reality. One of the biggest changes in the industry is the addition of artificial intelligence (AI).
06 November 2018
Mobile App Or Mobile Website: Which One Wins The Race?
Mobile app or Mobile website can always be a topic of a heated discussion. There are some people who feel that they do not need a mobile app. All they need is a website that looks great on mobile devices. Mobile apps serve benefits that a website cannot offer. Which one is right? Find out here.
25 October 2018
UX Writing as the New Approach to Quality Content Creation
Recent developments in the User Experience research have provided us with a very important question: “Why does content matter?” This opened the floodgates for what is known as UX writing, and it has become the de facto way of creating content for young tech savvy audiences. But what does UX writing mean in practice? How does it differ from regular content writing?
12 September 2018
Top Features of Your Small Business Website: Are You Missing Out on Something?
You got to have that small business website of yours. And one thing that people forget to mention is that a site online with your business name on it is not enough. In fact, it’s far away from enough. There are very important features that your website must have. And those are just the basics, the very minimum your audience demands.
07 September 2018
10 Marketing Trends to Take Advantage of This Year
Innovative technologies penetrated into this area of business and we often use marketing approaches unconsciously in our daily interactions. Social media, analysis of audience, automated emails and funnel marketing partially replaced telephone marketing and physical sales. People tend to buy online being influenced by the recent marketing trends. In this article we will discuss emerging marketing trends and how to take advantage of them.
03 September 2018
Use Messaging Apps to Grow Traffic to Your E-commerce Site
Nowadays, brands understand the fact that consumers like to shop from their phones and that a lot of e-commerce traffic is coming from social media. For this reason, companies from all over the world get engaged in conversational commerce using messaging apps and chatbots with their leads and current customers.
16 August 2018
7 Ways to Use Heatmaps to Improve Your SEO
The eCommerce industry has undergone many changes over the last couple of years, with the vast majority of them closely mirroring the updates made to search engine algorithms. Out of all the currently available tools at marketer’s disposal, heatmaps are arguably the most cost-effective and proficient methods of discerning customer behavior in order to gain an insight into how customers think and act. Information obtained through heatmaps allows marketers to create content that will meet their customers’ needs and provide them with the best possible user experience.
08 August 2018

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