How To Write Content For Both People And Google
Written by Rachel Summers
25 May 2018
No wonder when writing SEO content, you'll need to be able to write content that gets you noticed by Google. There are so many tools and tips online that will help you with that, but sometimes they forget about the human factor. If you neglect your audience, they won't read what you have to say, even if it gets found online! Here's how you can write content that's properly optimised for search engines but will be valuable to your readers, too.
Readers And Google Go Hand In Hand
SEO manager Daniel Powell from Top Canadian Writers says “When you're writing for SEO, your audience's reaction should inform what you're writing. If readers aren't sticking around to read what you've written, Google will see that and react accordingly.”
This is true! No one knows quite what the Google algorithm is for indexing sites, but audience reaction does play a big part in it. They'll give more weight to sites that can bring in readers, and keep them on the site for longer. That means your content needs to be more than just keywords and efforts to sell your product. You need to be providing them with real value, every time they drop by.
Create Compelling Content
When creating a new piece of content, you need to start with what your readers want to see. Say you run a site selling gardening tools. You can just write about what your tools do, but that will get stale quickly. Instead, you need to be thinking about what your customers may be looking for. In this case, they many want ‘how to’ articles about gardening and growing plants. That’s where you can mention your tools, naturally.
If you're struggling to come up with new ideas, or need a hand creating new content, take a look at Neil Patel's blog and Copyblogger for ideas on SEO copywriting. You can also hire a writer from Elite Assignment Help to assist you in writing up ideas and blogs for your site.
Do Your Keyword Research
To write your piece, you're going to need the right keywords to use in it. These will show Google that your article is the right one for someone searching online. The reader should be able to click the link and find what they were looking for right away. That's why the right keyword is so important.
Brainstorm keywords that your readers might be looking for online. What do they need, that you can provide? If you need help coming up with the right keywords, try using keyword generators online to give you some ideas.
Ensure You're Polishing Your Writing
Polished writing is very important when it comes to SEO. If your content contains errors, then readers will pick up on that and won't come back. Google will see this when indexing your website, and so will list it lower than other sites. The people and Google relationship is major here, so you want to ensure you're proofreading and editing everything that you write.
If you're unable to do this alone, there's plenty of help out there. Sites such as Revieweal will help you edit your content before it goes live. You can also use State Of Writing to improve your grammar, making your content much better and easier to read.
Create Catchy Headlines
Every content writer knows a good headline is a key to bringing the readers in. A good headline should tell the reader exactly what the blog is about before they even click through to it. It should also be accurate. If your headline isn't indicative of what you're writing about, those readers aren't going to stick around. Again, Google will take notice of this so you need to write excellent headlines.
Try writing a few headlines, before settling on one. It needs to be dynamic, and encourage the reader to read on. You can use tools like UK Top Writers to help you come up with headlines for your posts.
Don't Forget The Meta Tags
Meta tags are incredibly useful for bringing the right readers to you, and showing Google what your content is about. However, many newbie content writers don't even think of using them.
So keywords don't show up in the content itself but in the page's code. They'll tell any search engine crawlers exactly what the page is about. It's great for bringing the right readers to your page. If they're searching for 'right time to plant sunflowers', you can put that in the tags to help them get to you. Use a service like UK Services Reviews to help you come up with the right meta tags for you.
Optimizing your site for search engines all on your own becomes easier if you’ve chosen a website builder with an inbuilt SEO platform, as all you need to do here is find the right keywords and input them accordingly.
That’s what Ucraft SEO app is all about, a life changer for all the SEO enthusiasts out there.
As you can see, writing for people and for Google can be one and the same thing. You need to write content that's compelling and useful to readers, and Google will see that you're worth indexing higher. Time to go ahead and create an enticing content for your website.
About the Author: Rachel Summers has been a social media manager for seven years, working with all kinds of companies to improve their social media. This includes Best British Essays, a leading writing service. She also works with startups to help them create social media policies.