Common Mistakes to Avoid When Crafting Your Logo
Written by Marianna Martirosyan
12 February 2018
If a friend asked you to meet them at the place with the golden arches for a burger, would you know where to go? Maybe you would ask if you could meet them at the place with the pig-tailed redhead instead. Even without mentioning names, you know exactly which fast food restaurants are being suggested. That’s the power of an iconic logo. A well-designed logo makes an impact and leaves a lasting impression in the minds of those who see it. It’s a key component in your marketing plan.
Without a logo, it’s impossible to boost your brand recognition—or to even begin building a brand. Using a logo creator for free is a great way to get your creative juices flowing and begin the logo design process. Whether you’re launching a new restaurant or beginning a private practice, by avoiding these common design mistakes, you’ll develop a logo that’s memorable and lucrative.
Font and Typography
Before you begin designing your logo, it’s important to establish the message that you want portrayed. Many businesses make the mistake of choosing a font that doesn’t match the mission of their company. If your logo contains the name of your company, choosing the right font is key. For example, a law firm shouldn’t use a font that appears juvenile or whimsical. While it might look cool on paper, clients and customers won’t take the firm seriously. Instead, a more professional and simple font is best. If you’re a daycare, however, a crayon-like scrawl might be completely acceptable for the logo. Your logo’s font and typography should adequately represent your company’s goals.
Another commonly made mistake is the use of excessive detail. Think about the logos that have made an impact on you. The most famous athletic shoes, coffee shops, sodas, and toothpaste have made their mark by simplifying their sign. Instead of creating an overly designed logo, they’ve relied on a simple symbol to represent their company. While you may be tempted to create a logo that has hidden meanings, letters, and numbers, don’t. None of your customers are going to take the time to try and decipher the meaning of an intricate logo. Plus, these complex logos are often unrecognizable to anyone except the employees of the company. Instead, take a page from the book of the greats and design a logo that is simple.
Raster Images vs. Vector Images
Many companies decide to use raster images, which require a high-resolution or pixelation in order to appear clear, as opposed to vector images. These raster images may seem like the best way to create a powerful logo, but it’s problematic on a large scale. Once resized, raster images struggle to maintain their clarity. Because you need to be able to use your logo for variety of different reasons, it’s always best to design using a vector image. Whether you have to blow it up to a billboard size or reduce it down the size of a business card, your logo will remain crisp and clear.
When a logo designer can’t come up with an original idea on their own, they may begin to look at the work of others as inspiration. While looking for ideas is never a bad idea, don’t make the mistake of copying someone else’s design. Even making slight modifications to a logo that someone else has designed is problematic. This type of plagiarism is illegal, as it infringes on the brand and business that someone else has worked hard to build. On top of the legality of copying a logo, it’s not going to do your company any favors. The whole point of a logo is to set yourself apart from the competition. By copying someone else’s ideas, you take the originality out of your design. Your logo is no longer unique. If you’re struggling to come up with a simple and original logo design, enlist the help of a design team or expert. It’s the best way to ensure that you aren’t doing anything unethical. In other words, be as authentic as you can.
Once you’ve come up with the perfect idea for a logo, don’t stop there! Follow the design through until completion. Some companies may forget to fine tune and perfect the image, leaving the finished product unpolished. Remember that your logo represents your company. You want it to leave a lasting and positive impression on all those who see it. Take the time to smooth out curves, create symmetry (if needed), and fine-tune the colors until it’s exactly what you want. While it may seem tedious, the attention to detail is what will make or break your logo.
Designing a logo takes time, research, and attention to details. Before you begin the process, make sure you have a clear vision of what you want your logo to say. Then, use Ucraft’s free logo maker to get started. We’ve taken the guesswork out of the design process. With our innovative design tool, you can generate pre-designed options and then adjust them as needed. In no time at all, you’ll have a logo that is easily recognizable and an asset to your company.